Archive - Field Conditions

Geoff Cook: “Net New” Creative Work

Geoff Cook discusses the state of Base, the increasing importance of producing exceptional, “net new” creative work, and two compelling recent projects…

Feb 18 • DesignLabs

Sam Ladner: Applied Ethnography and The Emic Perspective

Sam Ladner discusses her transition from academia to the private sector, the emic vs. etic approach, and the “luxury of insight” in the age of AI.

Feb 10 • DesignLabs

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